It is not clear how much the company plans to spend this time in its effort to refresh the venue and give patrons the feeling of being in a new space.īack in 2014, Chuck Keeling, then Great Canadian's executive director and now an executive vice-president, described the Coquitlam casino's rebranding as an 'almost rebirth.' The last time Great Canadian rebranded its Coquitlam casino, it spent $15 million on redesigning and renovating the venue. There is no plan to rebrand River Rock Casino, Strasser said. Strasser said she did not know if there would be any change to the name of that theatre, which is now called Show Theatre and was previously known as the Red Robinson Theatre. She added that Great Canadian will open a second Gordon Ramsey-branded restaurant in B.C. – the higher-end Gordon Ramsey Steak at River Rock Casino, in Richmond, in 2024.Īnother component of the company's Coquitlam casino's rebranding is that it is bringing in Live Nation Canada to be responsible for programming entertainment at the venue's theatre.

Strasser said she did not know if Ramsey would appear in person to open the restaurant. Great Canadian plans to open a casual restaurant called Gordon Ramsey Burger, which will be run under standards set by celebrity chef Gordon Ramsey and is set to open in December.

Great Canadian's spokesperson, Naomi Strasser, told BIV that the licensing agreement is ending.Īlongside the renaming is a refresh for the venue that Great Canadian in a press release described as a 'metamorphosis.' Great Canadian then in 2013 struck a licensing agreement with a subsidiary of Hard Rock Hotel & Casino, which was an affiliate of Brookfield Property Partners, and changed the name of the site to Hard Rock Casino Vancouver. Great Canadian Entertainment, which owns the casino and was known as Great Canadian Gaming until the company rebranded last year, has operated the facility since it opened in 2001 as Boulevard Casino. Coquitlam's casino known as Hard Rock Casino Vancouver is set to rebrand as Great Canadian Casino Vancouver, starting in December.

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